Services

Strategic and Business Planning is crucial for startups and companies to stay competitive in the rapidly growing global Natural Health Products industry.

Phil's extensive experience in various industry and advisory contexts, along with successfully building a New Zealand natural health company, enables him to identify potential hurdles and guide away from unproductive paths.

We offer comprehensive reviews and feedback on strategic and business plans, facilitate strategy discussions and workshops, and provide guidance on product development, regulatory requirements, and market challenges. Our network includes industry partners and specialised service providers for additional support.

We provide training and mentoring at staff, senior management, and governance levels.

With extensive market insights and nearly 30 years of experience in formulating, developing, and manufacturing plant-based medicines and cosmetics, including liquid, topical, and solid dose preparations, we offer expertise in individual herbal extracts and multi-ingredient formulations. Our knowledge extends to indigenous New Zealand plants, their bioactivities, and pharmacology.

When formulating natural health products, we address key considerations like therapeutic claims, raw material sourcing, dosage, and product stability. We carefully select contract manufacturers based on specific product types and customer requirements.

The Aotearoa New Zealand and Australian Natural Health Products industries heavily rely on imported raw materials. We actively support and work with existing and prospective medicinal plant growers and farmers to change this trend, and help with land use diversification.

By understanding and anticipating the challenges involved, we offer advice to mitigate risks when establishing a commercial medicinal herb farming business. We can also help identify and link with potential buyers in both Aotearoa NZ and overseas..

For companies seeking local sources of medicinal plants or raw materials, we utilise our network of growers to facilitate introductions to existing or potential suppliers. This approach extends to New Zealand native species, where the principle of Kaitiakitanga (guardianship) is always respected.

Research is vital for a successful natural health product business, ensuring quality, efficacy, and safety, thus adding value to users or customers. We conduct literature searches, assist with research project design and management, and identify suitable partners or third-party R&D providers.

Education develops a loyal and engaged customer base by sharing the science behind your product and te kōkero—stories about traditional ingredient applications and optimal usage. We deliver educational materials, including written pieces, podcasts, and presentations for health professionals, customers, and your sales/marketing team.