Unleashing the potential of Aotearoa New Zealand's Natural health product industry

Supporting and mentoring startups and companies to leverage New Zealand's strategic advantages and build successful sustainable natural health product businesses

We help natural health companies and farmers, by assisting with strategy and planning, product formulation, research and development, commercial medicinal plant production, and technical support. Grow your enterprise with our evidence-based solutions and extensive industry experience.

How We Can Support Your Venture

  • Icon Representing Business Planning

    Product Development

    Formulation, manufacturing and packing of plant based natural medicines, cosmetics and dietary supplements

  • Icon Representing Business Planning

    Business Planning

    Planning, managing and mentoring support from company and product conception, to development and commercialisation

  • Icon representing Research and Education

    Research and Education

    Literature searches, articles, blogs, technical support on all things herbal; planning and managing a research programme.

  • Icons representing Growing and  Procurement

    Growing and Procurement

    Advising and supporting farmers and growers to produce quality medicinal plants, and industry stakeholders seeking material from local producers

Aotearoa New Zealand, with its huge range of microclimates, abundant pool of talented horticultural scientists, renowned clean and green environment, and an unwavering commitment to innovation, stands as the perfect haven to nurture a premium medicinal herb industry.


Phil Rasmussen

About Director Phil Rasmussen

Phil Rasmussen M.Pharm., M.P.S., Dip. Herb. Med.; M.N.I.M.H.(UK), F.N.Z.A.M.H.

Phil has a comprehensive knowledge of the Natural Health Products industry gained through his 31 year involvement across several areas of the sector.

He is also the Founder and former CEO and Technical Director of Phytomed Medicinal Herbs Ltd, a New Zealand-based GMP certified manufacturer and exporter of practitioner-only herbal liquid extracts, and the Kiwiherb range of herbal medicines.

He has a strong commitment to growing a sustainable and vibrant natural health industry in Aotearoa New Zealand, where local sourcing, ethics and the principals of Kaitiakitanga, are inherent values.

Calendula officinalis

HerbBlurb

Stay up to date with the latest musings of Phil Rasmussen.

HerbBlurb blog discusses all things herbal, ranging from new research on herbs of interest, to herbal approaches when treating specific health conditions, to relevant policy, sustainability and strategic considerations.

Phil has written extensively on a diverse range of herbal subjects for both practitioner and consumer publications, for many years.

How Can We Help?

Get in touch - we’d love to hear from you